When someone is new to Chicago and they ask about local hot spots, the first place that crosses my mind is Navy Pier. There is something about this vibrant, area, where locals and tourists all come together to play, dine and enjoy the incredible views that says, “This is Chicago!”

This 3,300-foot long pier was constructed along the shore of Lake Michigan in 1916. It was designated as a cargo facility for freighters and provided docking space for passenger steamers. As ground transportation became more and more popular, the pier was used less for industrial purposes, and evolved into a public gathering space. Eventually it served as a campus for the University of Illinois and was booming with activity. This was short-lived, however, in 1965, the University changed locations and due to lack of use, the pier fell into disrepair. The 70′s brought renewed interest in this historical landmark and funds were allocated for its reconstruction.

Today, you’ll not find a better way to while away a beautiful summer afternoon, then at Navy Pier. With over 50 acres filled with, shopping, restaurants, rides, and attractions for all ages and thrill levels, this landmark offers something for everyone. Ride a giant ferris wheel, take a guided tour of Chicago on a segway, rent a bike, or see an IMAX film. Experience a trip to the moon or race in the Grand Prix via the Transporter FX, a virtual reality attraction.

You’ll be entertained by a constant flow of musical and theatrical performances including jugglers, magicians, and seasonal dance and music from all over the world. Fireworks fill the sky every Wednesday and Saturday night during the summer months.

Theater buffs will love the Chicago Shakespeare Theater, a seven-story glass building featuring a 510-seat theater, rehearsal spaces, an English-style pub, Shakespeare resource center, and gathering areas with views of Lake Michigan and Chicago’s skyline. So impressive is this facility, it received the 2008 Tony Award for excellence in regional theater.

After a few hours of walking, take a break and quench your thirst at Chicago’s Beer Garden at Navy Pier. Order up a cool drink on the lakefront patio, and enjoy the best views of the fireworks during the summer months. The Bud Light Stage serves up featured entertainment Wednesday through Sundays by some of Chicago’s most popular bands, and there’s never a cover charge. The Beer Garden is also a great place to hold a private party, with space and catering available for 20-500 people.

When you’re ready for a meal, you’ll find everything from food court eating to fine dining – there are restaurants for everyone’s tastes and budget. Take in some live Chicago-style jazz and hickory-smoked ribs at Joe’s Be-Bop Cafe & Jazz Emporium, or fill up on every style of shrimp dish imaginable at the Bubba Gump Shrimp Co. For a memorable evening with breathtaking views, try Riva, a Phil Stefani Signature restaurant featuring seafood, steaks and an extensive wine selection.

The best way to view Chicago’s shoreline is from the water, and this is an easy task with one of the many boat cruises available along Navy Pier’s Dock Street. Experience a ride on Tall Ship Windy, a 148-foot, four-masted schooner; or go for a high-speed thrill ride on one of the fastest speedboats in the country with Seadog cruises. Go on a relaxing dinner cruise on a 600-passenger yacht, or whoop it up on a party boat til the wee hours.

Navy Pier is open year-round with the exception of Christmas and Thanksgiving Day. It’s located at 600 East Grand Avenue in Chicago, and is easily accessed by car or public transit, and offers on-site parking.

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Since Frank Sinatra sang that Chicago his kind of town, we felt that you also may find it too your liking. Chicago is the largest city of the entire Midwest. New York Done Right is a breezy nickname for the city that does not receive quite the mileage as some of its other more recognizable globally recognized nicknames. But it is a favorite of the locals that could get a visitor a free beer from a friendly bartender. Although it is among the most frequently traveled area by business professionals, it holds its own when it comes to being a vibrant town with plenty of places to see and things to do. Chicago, the best city of Midwest, is the Luxe City Guides next stop!

Luxury Hotels in Chicago

The Peninsula is nothing short of stupendous for its luxury accommodations and all-encompassing guest services. It also is just minutes from Chicagos finest sights and venues. There are four dining options onsite, a 15,000 square-foot full-service spa, and most of Chicagos must-sees are within walking distance from the Peninsulas lobby. Cultured hospitality is served up liberally throughout the establishment. The Far East-themed luxury hotel is a Midwest favorite. The Amalfi Hotel Chicago also has great proximity to the Miracle Mile as well as the Loop, the Merchandise Mart, and Michigan Avenue. Many patrons find the esoteric ambiance a refreshing change of pace from the status quo. The decorum is soothing and upbeat. Amalfis concierge service is provided by personal experience designers. The Sofitel Chicago Water Tower is a 32-story high-rise hotel of glass and steel offers. It, too, is located nearby many of the Windy Citys favorite venues.

Best Restaurants in Chicago

Gibsons Bar & Steakhouse serves up large entrees and is renowned for its 10-ounce earth-moving martinis. Aside from succulent USDA prime beef selections, the menu also includes fresh seafood dishes, various sides, and great desserts. Gibsons has a restaurant in both Rosemont and Chicago. The North Pond is located at the edge of a pond in Lincoln Park that grants patrons a breathtaking view of the city. A glass-enclosed patio that provides access year round. The menu is Midwest seasonal, offering up specialties such as rabbit and scallops dishes. The wine cellar has an impressive number of boutique wines available. Chef Kevin Shikami is the owner of Kevin . The menu is a contemporary interpretation of Asian cuisine, as signature Japanese and Thai dishes are Kevins specialties.

To Do in Chicago

There are at least as many activities and events to check out in Chicago as there are nicknames for the Second City, Chi-town, or Chicagoland. Lovers of culture have plenty on their to-do list with the Art Institute of Chicago the Museum of Science and History and the Navy Pier. The Kingston Mines and B.L.U.E.S. are two the night spots that continue to cultivate and produce one of Chicagos greatest byproducts: the blues. Both clubs are bona fide houses of blues. Every Thursday night from 10 p.m. to midnight, the Kingston broadcasts a live audio stream. There are live shows daily. Wherever great blues is heard, jazz can generally be found too. Jazz, the towns other natural byproduct, flows freely at Andys Jazz Club and Restaurant. The club features renowned headliners weekly. Catch a second wind at Second City. This is a most famous comedy club and a highly regarded academy of comedy. Performers at the club have gone to become to become comedic luminaries. Many of the shows involve improvisational techniques that originated from another local hotspot for entertainment, the Improv Olympics. It, too, is an entertaining nightclub and a valuable resource for young artisans seeking creative outlets to hone their talents.

The Cog Hill Golf & Country Club, the annual host of the PGAs BMW Championship, is southwest of Chicago in rural Lemont. Another great golf hookup near the city is the Pheasant Run Resort and Spa. The resort features two championship golf courses and a bevy of activities and amenities.

Chicago Must-Sees

See the city from 1,000 feet up at the renovated Hancock Observatory Tower. Tours are available from 9 a.m. to 11 p.m. daily. On a clear day visitors can see up to 80 miles away. The Sky Tour presents 16 recommended sites of Chicago while atop the tower. Windows on Chicago presents 80 favorite attractions, such as the Shedd Aquarium, the Art Institute of Chicago, the Lincoln Park Zoo, the Chicago Bulls’ locker room at the United Center.

Start at the top and work your way down!

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Planning to turn over a new Leaf? Or should I say, waiting for a new Leaf to be turned over to you? Well customers in Europe won’t have to wait long. Nissan has announced pricing and a release date for the Leaf.

The Leaf already has many reservations from customers in the U.S. who are waiting patiently. The European launch will be in three stages, with only one model produced for that market. The U.S. market, on the other hand, has two trim levels available. Nissan Chicago buyers will be glad to know that the Leaf sticker price will be lower in the U.S. than in Europe. Senior Vice President for sales and marketing in Europe Simon Thomas announced that the price of the Leaf in most European markets would be the equivalent of $36,878 after government incentives are applied.

The Leaf is priced less than the 2011 VW Golf and 2011 Toyota Prius, which are very comparable models. The Leaf will be available in December of this year in Portugal and the Netherlands, with right-hand models making their way to the U.K. and Ireland by February.

More than 10,000 customers has indicated an interest in buying the Leaf in Europe and those in Space, France, Italy and Demark will get the chance in June 2011. But reservations have not even begun yet, so those interested can place those beginning in July with a refundable deposit. Nissan will accept definite orders for European sales in October.

Used Nissan Maxima Libertyville customers who have investigated the Leaf and its energy efficiency have some idea of the anticipation that European customers must feel. Anticipation will no doubt build for these models-in-the-works as well. Nissan will produce more EV models, beginning with luxury brand Infinity. Another will be taken from the Land Glider concept displayed in Tokyo at the motor show. A third EV model has not been specified.

Thomas explained that Nissan worked on Leaf for four years before being able to put it on the market and believes most other companies are far behind on their EV technology and will not release such vehicles in time to be competitive with the Leaf. According to the dealers of Nissan Chicago drivers trust, they are just pleased that their company has the Leaf ready for market. Simon did not elaborate on how Nissan will handle the pre-purchase of the Leaf, but did hint that the company wants buyers who are ready for an EV and understand its difference from a gasoline car. He also stressed the importance of buyers knowing what the car could deliver, likely meaning speed and distance constraints.

The distance constraints will probably be more of a challenge in the U.S. market, where we tend to drive longer distances (because, hey, we’re way bigger than all of Europe) and in most areas we don’t have much, or any, choice in public transportation. Used Nissan Maxima Libertyville customers will still want to check out the Leaf for local driving.

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CUSTOMER PROFILE & BEHAVIORAL ANALYSIS

A STUDY AT SPENCER’S DAILY

ABSTRACT

India is being seen as a potential goldmine for retail investors from over the world and latest research has rated India as the top destination for retailers for an attractive emerging retail market. India’s vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. Even though India has well over 5 million retail outlets, the country sorely lacks anything that can resemble a retailing industry in the modern sense of the term. This scenario has led to a transition from unorganized retailing to organized retailing. There exists a severe competition among the organized retailers to attract the customers. The study reveals that the top five factors that are expected by the consumers are price, quality, shelf arrangements, brand choice and availability of the products. The variables brand choice, availability, discounts, packing facilities and customer care meet the satisfaction level of the consumers of Spencer’s Daily. The findings would enable the marketing strategists to frame suitable strategies enhance the share of Spencer’s Daily in the retailing industry.

——————————————–

* Lecturer, Department of management studies and Research, Karpagam University  , Coimbatore – 641021 ,Tamilnadu

* * Lecturer, Department of management studies and Research, Karpagam University  , Coimbatore – 641021, Tamilnadu

INTRODUCTION

The India Retail Industry is the largest among all the industries, accounting for over 10 percent of the country’s GDP and around 8 percent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have yet tasted success because of the heavy initial investments that are required to break even with its way towards becoming the next boom industry. Against this background the study was conducted to understand the profile and buying behavior of the consumers of Spencer’s daily.

Further the study attempts to identify the influence of demographic variables on the level of expectation and satisfaction and also highlights the gap between the expectation and satisfaction level. It also analyses the key factors that influence the shopping and aims to understand the level of expectation and satisfaction The study assumes the characteristic of descriptive research. A sample of hundred and twenty five customers in Coimbatore city is selected on convenience basis and data are collected through specially questionnaire.

The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof.

A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the services sector are going to be the key factors in the growth of the organized sector in India.

In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more favorable and the emerging technologies facilitating operations.

The study mainly deals with the customer’s perception towards Spencer’s daily which is a retail store. Retailing is one of the important factors in buying and selling of the products. There are different types of retail outlet through which the store can have very intimate relationship with transactions made on a face-to-face, first name basis. At the other end of the scale, goods may be retailed across the globe, with no physical contact being made at all. The different types of retail stores are as follows,

Department store Door-to-door retailing Distance retailing Chain retailing Party retailing Single independent non-franchised store Super market Van retailing Ware house club

Until the introduction of the self service stores, the customers were buying goods by simply asking the shopkeeper for their goods. There was a personal one-to-one relationship between the customer and the shop keeper.The first self service store was started in the year 1915 by Albert Gerard in Los Angeles. In these stores the groceries were stacked on shelves allowing the customers to walk around and browse, collecting their requirements by themselves and the shop keeper would only need to calculate the final bill at the end of the process and receive payment.

This new type of shopping was more efficient and many customers preferred it. There has been a steady rise in the global amount of self service stores ever since it started. Even though India has well over 5 million retail outlets of all sizes and styles, the country sorely lacks anything that can resemble a retailing industry in the modern sense of the term. This presents international retailing specialists with the great opportunity. Retailing in India is thoroughly unorganized. There is no supply chain management perspective.

According to a survey by AT Kearney, an overwhelming proportion of the Rs.400000 crore retail markets are unorganized. In fact, only a Rs.20000 crore segment of the market is organized. Just over 8 per cent of India’s population is engaged in retailing. The first challenge facing the organized retail industry in India is competition from the unorganized sector. Traditional retailing has established in India for some centuries. It is a low cost structure mostly own operated and it runs for generations.

In contrast, players in the organized sector have big expenses to meet and yet have to keep prices to low enough to be able to compete with the traditional sector. High cost for the organized sector arises from higher labour cost, social security to employees, high quality and other comfort facilities.

These drawbacks present opportunity to International and/or professionally managed Indian Corporations to pioneer a modern retailing industry in India and benefit from it.

Statement of the problem:

Indian retail sector is undergoing a buoyant transition from unorganized to organized retailing. This has given raise to severe competition among the organized retail sector. Understanding the customers in terms of their profile, buying behavior, expectation and satisfaction is important. This is identified as the problem area and the study has attempted to address the above said issues with respect to Spencer’s Daily.

Objectives:

n      To understand the Profile & Buying behavior of Spencer’s Daily consumers.

n      To analyze the key factors influencing shopping at Spencer’s Daily.

n      To understand the level of expectation and satisfaction of Spencer’s Daily consumers.

n      To study the influence of Demographic variables on expectation and satisfaction level.

n      To analyze the gap between the level of expectation and satisfaction

Scope of the study:

This research gives a broad frame work of the Spencer’s daily customers and an analysis of their profile and buying behavior. This can be used as a guideline in the future business plans and making changes in the current activities. It gives an idea of the areas, which need emphasis and development.

This study has been conducted in Coimbatore city covering all the areas falling within the Coimbatore zone with a sample size of 125 respondents. All classes of customers were met and their views were analyzed.

Methodology:

a)      Type of Study:

The type of the study is descriptive in nature since it describes the perception of the customer’s on Spencer’s daily.

b)      Sampling Design:

The sampling design consists of sampling method and sample size. The sampling method used is convenient method of sampling since the population is infinite. The sample size is 125 respondents from the customers of Spencer’s daily in the Coimbatore city.

c) Method of Data Collection:

The method used to collect primary data is through questionnaires. Secondary data is collected through company manuals, records, magazines and web sites.

d) Tools for Analysis:

The statistical tools used for analysis are

Percentage analysis Chi – square analysis Mean score analysis Paired sample ‘t’ test

Percentage analysis:

Percentage analysis is used to describe the profile of respondents and buying behavior of the customers of Spencer’s Daily.

Chi –square analysis:

Chi – square analysis is used when two variables are to be compared. In this study, chi-square analysis is used to make a comparison between the level of expectation and satisfaction of customers of Spencer’s daily.

Mean score analysis:

In this study mean value is used to identify and rank the factors which influence the level of expectation and satisfaction of the consumers.

Paired sample‘t’ test:

This test is used to find out the significant difference between the two variables. In this study t-test is performed to find the gap between the level of expectation and satisfaction.

Mean score analysis on the level of expectation and satisfaction of the respondents on various factors

Level of expectation `

Table 1 – The ranking of the Expectation factors

Factors

Percentage

MEANSCORE

SCORE

RANKS

VI

I

N

LI

NI

Price

44

81

0

0

0

1.26

1

Quality

54

71

0

0

0

1.52

2

Location

29

74

22

0

0

1.944

13

Brand image

41

72

12

0

0

1.768

9

Brand choice

54

70

0

1

0

1.584

4

Availability

49

76

0

0

0

1.608

5

Shelf arrangements

55

70

0

0

0

1.56

3

Crowd management

51

68

5

1

0

1.648

6

Assistance provided

26

71

28

0

0

2.016

14

Customer care

54

41

28

2

0

1.824

11

Ambience

41

71

8

0

0

1.696

7

Discounts

60

40

25

0

0

1.72

8

Billing

49

39

36

1

0

1.912

12

Packing facilities

50

48

27

0

0

1.816

10

Parking facilities

36

59

22

44

0

2.048

15

VI – Very much important,  I – Important,        N – Neutral, LI – Less Important,

NI – Not Important

From the above table, it can be inferred that the price factor is felt very important by the respondents, the next factors as the order is quality, shelf arrangements, brand choice, availability, crowd management, ambience, discounts, brand image, packing facilities, customer care, billing ,location assistance provided and parking facilities.

Level of satisfaction

Table 2 – The ranking of the Satisfaction factors

Factors

Percentage

MEANSCORE

SCORE

RANKS

VMS

S

N

D

VDS

Price

11

78

35

1

0

1.26

1

Quality

24

64

36

1

0

1.52

2

Location

25

59

32

9

0

1.944

13

Brand image

29

62

29

5

0

1.768

9

Brand choice

51

70

4

0

0

1.584

4

Availability

54

55

16

0

0

1.608

5

Shelf arrangements

32

71

22

0

0

1.56

3

Crowd management

28

77

19

1

0

1.648

6

Assistance provided

43

46

36

0

0

2.016

14

Customer care

45

54

26

0

0

1.824

11

Ambience

28

58

38

1

0

1.696

7

Discounts

57

48

20

0

0

1.72

8

Billing

28

63

33

1

0

1.912

12

Packing facilities

51

52

22

0

0

1.816

10

Parking facilities

7

16

30

39

33

2.048

15

VMS-Very much satisfied, S- Satisfied, N- Neutral, D- Dissatisfied, VDS- Very much satisfied.

From the above table, it can be inferred that Brand choice is the factor which is felt very much satisfied by the respondents, the next factors as the order is availability, discounts, packing facilities, customer care,  arrangements, assistance provided, crowd management, brand image, billing, ambience, quality, location, price and parking facilities.

Gap analysis between the Level of Expectation and Satisfaction

To study the gap between expectation and satisfaction Paired Sample t- test is used. For this purpose the following hypothesis is formulated.

Ho: There is no significant gap between the expectation and satisfaction regarding the various factors.

The above hypothesis is subjected using paired sample t-test and the findings are summarized below.

Table3- Gap analysis: Expectation Vs Satisfaction

Factors

T value

P value

Significance

Price

15.561

.000

S

Quality

7.761

.000

S

Location

2.988

.003

S

Brand image

3.345

.001

S

Brand choice

.649

.517

NS

Availability

1.210

.229

NS

Shelf arrangements

5.182

.000

S

Crowd management

3.927

.000

S

Assistance provided

.797

.427

S

Customer care

.248

.804

NS

Ambience

5.136

.000

S

Discounts

.171

.865

NS

Billing

1.518

.131

S

Packing facilities

.492

.624

NS

Parking facilities

11.654

.000

S

S-Significant; NS- Not significant;

From the above table it can be seen that there is significant gap between the level of expectation and satisfaction with respect to price, quality, location, brand image,

Shelf arrangements, crowd management, assistance provided, ambience, billing and parking facilities.

Further it can be seen that there is no significant gap between brand choices, availability,

Customer care, discounts and packing facilities.

Chart 1 – Expectation Vs Satisfaction

Influence of demographic variables on Expectation.

In order to understand the influence of demographic variables on the level of expectation, the chi-square test is performed at 5% significant level. The demographic variables selected are age, gender, education, occupation and income level the findings are presented below.

H0:  Age does not have a significant influence on the level of expectation. The above hypothesis is tested and the findings are presented below.

Table 4- Influence of the Age on the expectation factors

Factors

sss

Age

X 2

P value

Price

.354

.950

Quality

2.594

.458

Location

3.313

.769

Brand image

3.851

.697

Brand choice

4.088

.665

Availability

5.243

.155

Shelf arrangements

1.167

.761

Crowd management

7.774

.557

Assistance provided

10.236

.115

Customer care

9.933

.356

Ambience

15.370

.018

Discounts

2.764

.838

Billing

8.352

.499

Packing facilities

13.306

.038

Parking facilities

8.352

.582

From above table it can be seen that the demographic variable age does not have a significant influence on the expectation factors.

H0:  Gender does not have a significant influence on the level of expectation. The above hypothesis is tested and the findings are presented below.

Table 5- Influence of the Gender on the expectation factors

Factors

Gender

X 2

P value

Price

226.402

.000

Quality

225.332

.000

Location

225.971

.000

Brand image

226.107

.000

Brand choice

224.047

.000

Availability

223.241

.000

Shelf arrangements

225.614

.000

Crowd management

225.237

.000

Assistance provided

223.940

.000

Customer care

232.762

.000

Ambience

224.208

.000

Discounts

226.288

.000

Billing

226.606

.000

Packing facilities

229.536

.000

Parking facilities

224.512

.000

From above table it can be seen that the demographic variable gender has a significant influence on all the expectation factors.

H0:  Educational Qualification does not have a significant influence on the level of expectation. The above hypothesis is tested and the findings are presented below.

Table 6- Influence of the Educational qualification on the expectation factors

Factors

Educational Qualification

X 2

P value

Price

40.328

.000

Quality

0.200

.655

Location

38.224

.000

Brand image

43.216

.000

Brand choice

62.608

.000

Availability

5.832

.016

Shelf arrangements

1.800

.180

Crowd management

107.032

.000

Assistance provided

31.024

.000

Customer care

47.320

.000

Ambience

48.304

.000

Discounts

14.800

.000

Billing

42.008

.020

Packing facilities

7.792

.000

Parking facilities

86.720

.000

From above table it can be seen that the demographic variable educational qualification has a significant influence on the expectation factors price, location, brand image, brand choice, crowd management, assistance provided, and customer care, and ambience, discounts, packing facilities and parking facilities.

H0: Occupation does not have a significant influence on the level of expectation. The above hypothesis is tested and the findings are presented below.

Table 7- Influence of the Occupation on the expectation factors

Factors

Occupation

X 2

P value

Price

223.911

.000

Quality

237.582

.000

Location

232.485

.000

Brand image

237.168

.000

Brand choice

229.844

.000

Availability

232.374

.000

Shelf arrangements

233.561

.000

Crowd management

242.965

.000

Assistance provided

254.669

.000

Customer care

237.965

.000

Ambience

250.236

.000

Discounts

242.312

.000

Billing

233.348

.000

Packing facilities

242.245

.000

Parking facilities

242.148

.000

From above table it can be seen that the demographic variable occupation has a significant influence on all the expectation factors.

H0:  Income does not have a significant influence on the level of expectation. The above hypothesis is tested and the findings are presented below.

Table 8 – Influence of the Monthly income on the expectation factors

Factors

Monthly income

X 2

P value

Price

2.619

.454

Quality

4.042

.257

Location

8.797

.185

Brand image

2.651

.851

Brand choice

1.745

.942

Availability

1.290

.732

Shelf arrangements

1.651

.648

Crowd management

22.573

.007

Assistance provided

5.786

.448

Customer care

6.488

.690

Ambience

2.428

.876

Discounts

5.806

.445

Billing

8.839

.452

Packing facilities

6.228

.398

Parking facilities

17.873

.120

From above table it can be seen that the demographic variable monthly income does not significant influence on all the expectation factors.

Influence of demographic variables on Satisfaction Factors.

In order to understand the influence of demographic variables on the level of  satisfaction, the chi-square test is performed at 5% significant level the demographic variables selected are age, gender, education, occupation and income level the findings are presented below.

H0: Age does not have a significant influence on the level of satisfaction. The above hypothesis is tested and the findings are presented below.

Table 9- Influence of the Age on the satisfaction factors

Factors

sss

Age

X 2

P value

Price

4.745

0.856

Quality

3.778

0.925

Location

7.208

0.615

Brand image

8.985

0.439

Brand choice

8.096

0.231

Availability

13.220

0.040

Shelf arrangements

5.474

0.485

Crowd management

7.428

0.593

Assistance provided

9.654

0.140

Customer care

2.935

0.817

Ambience

6.799

0.658

Discounts

4.960

0.549

Billing

7.004

0.637

Packing facilities

4.546

0.603

Parking facilities

11.314

0.502

From above table it can be seen that the demographic variable age does not have a significant influence on the level of satisfaction.

H0:  Gender does not have a significant influence on the satisfaction factors. The above hypothesis is tested and the findings are presented below.

Table 10- Influence of the Gender on the satisfaction factors

Factors

sss

Gender

X 2

P value

Price

227.153

.000

Quality

224.524

.000

Location

226.014

.000

Brand image

233.537

.000

Brand choice

227.390

.000

Availability

228.355

.000

Shelf arrangements

223.513

.000

Crowd management

229.262

.000

Assistance provided

227.303

.000

Customer care

225.804

.000

Ambience

225.329

.000

Discounts

223.741

.000

Billing

222.393

.000

Packing facilities

224.870

.000

Parking facilities

240.827

.000

From above table it can be seen that the demographic variable gender has a significant influence on all the satisfaction factors.

H0:  Educational qualification does not have a significant influence on the satisfaction factors. The above hypothesis is tested and the findings are presented below.

Table 11 – Influence of the Educational qualification on the satisfaction factors

Factors

sss

Educational qualification

X 2

P value

Price

238.949

.000

Quality

233.323

.000

Location

232.164

.000

Brand image

248.992

.000

Brand choice

224.988

.000

Availability

236.773

.000

Shelf arrangements

234.54

.000

Crowd management

232.934

.000

Assistance provided

233.699

.000

Customer care

240.444

.000

Ambience

239.449

.000

Discounts

231.286

.000

Billing

233.251

.000

Packing facilities

229.861

.000

Parking facilities

236.500

.000

From above table it can be seen that the demographic variable educational qualification has a significant influence on all the satisfaction factors.

H0:  Occupation does not have a significant influence on the satisfaction factors. The above hypothesis is tested and the findings are presented below.

Table 12- Influence of the Occupation on the satisfaction factors

Factors

sss

Occupation

X 2

P value

Price

243.527

.000

Quality

247.872

.000

Location

237.861

.000

Brand image

254.694

.000

Brand choice

227.260

.000

Availability

248.990

.000

Shelf arrangements

234.207

.000

Crowd management

243.625

.000

Assistance provided

232.494

.000

Customer care

238.576

.000

Ambience

244.765

.000

Discounts

230.430

.000

Billing

241.540

.000

Packing facilities

234.957

.000

Parking facilities

248.510

.000

From above table it can be seen that the demographic variable occupation has a significant influence on all the satisfaction factors.

H0:  Monthly income does not have a significant influence on the satisfaction factors. The above hypothesis is tested and the findings are presented below.

Table 13 – Influence of the Monthly income on the satisfaction factors

Factors

sss

Monthly income

X 2

P value

Price

27.867

.001

Quality

7.798

.555

Location

4.999

.834

Brand image

8.387

.496

Brand choice

10.054

.122

Availability

2.505

.868

Shelf arrangements

1.845

.933

Crowd management

9.253

.414

Assistance provided

6.443

.375

Customer care

7.987

.239

Ambience

6.093

.731

Discounts

5.209

.517

Billing

7.673

.567

Packing facilities

1.768

.940

Parking facilities

4.835

.963

From above table it can be seen that the demographic variable monthly income has a significant influence on the level of satisfaction regarding price. In all others the hypothesis is rejected.

CONCLUSION

Profile of the respondents

Most of the respondents belong to the age group of 31 – 40, (i.e. 44%), 27.2% of the respondents are between the age group of 20-30,23.2% of the respondents belong to the age group of  above 40,and 5.6% of the respondents belong to the age category of less than 20. Majority (63.2%) of the respondents is female and 36.8 % are male. Majority (30.4%) of the respondents are home makers.27.2% of the respondents are employed,22.4% of the respondents belong to the professional category, the percentage of business people is 13.6% and students 6.4% Majorities (56.8%) of the respondents are graduates, 32.8% are post graduates, and 8.8% of the respondents are people of school level education. Majority (45.6%) of the respondents have income level between Rs.10001-20000,42.4% of the respondents have income level between Rs.20001-30000,4% of the respondents have an income level above Rs.30000 and 1.6% of the respondents have an income level below 10000.

Buying Behavior of the Consumers

Majority (69.6%) of the respondents have come to know Spencer’s through friends & relatives, 16% through advertisements, and 13.6% through magazines & newspapers. Majority (47.2%) of the respondents visit the store between 15 – 30 days, 35.2% of the respondents between 31 – 45 days, 9.6 % above 45 days and 8%, once in 15 days. Majority of the respondents (47.2%) spend between Rs.1001 – 3000, 35.2% of the respondents spend between Rs.3001 – 4000, 9.6% of the respondents spend above Rs.4000 and 8% of the respondents spend less than 1000. Majority (45.6%) of the respondents feel that Kannan departmental store is a close competitor of Spencer’s, 32% of them feel Nilgiris as the close competitor, and 20 % of them feel big bazaar as the close competitor. Majority (45.6%) of the respondents feel that Kannan departmental store is a close competitor of Spencer’s, 32% of them feel Nilgiris as the close competitor, and 20 % of them feel big bazaar as the close competitor.

Level of expectation and satisfaction

The price factor is felt very important by the respondents, the next factors as the order is quality, shelf arrangements, brand choice, availability, crowd management, ambience, discounts, brand image, packing facilities, customer care, billing ,location assistance provided and parking facilities.  Brand choice is the factor which is felt very much satisfied by the respondents, followed by availability, discounts, packing facilities, customer care,  arrangements, assistance provided, crowd management, brand image, billing, ambience, quality, location, price and parking facilities.

Level of Expectation Vs Satisfaction: Gap analysis

There is significant gap between the level of expectation and satisfaction with respect to price, quality, location, brand image, Shelf arrangements, crowd management, assistance provided, and ambience, billing and parking facilities.

Further it can be seen that there is no significant gap between brand choices,

availability, Customer care, discounts and packing facilities.

Influence of demographic variables on the level of expectation

The variables gender, educational qualification, and occupation have a significant influence over the level of expectation and the variables age and monthly income does not have an influence on the level of expectation.

Influence of demographic variables on the level of satisfaction

The variables gender, educational qualification, occupation have a significant influence over the level of satisfaction and the variables age and monthly income does not have an influence on the level of satisfaction.

Recommendations

The recommendations given to the organization are as follows

From the profile of the consumers, it can be seen that most of the respondents belong to 31-40 and earn an income of 10001-20000; Spencer’s daily can develop new marketing strategies to concentrate on the other age group and income group of people. Findings show that most of the respondents purchase groceries, and other products need to be properly positioned to attract more consumers. The important factors highlighted by the customers are the price, quality, shelf arrangements, brand choice, availability, crowd management, ambience, discounts, brand image, packing facilities, customer care, billing ,location, assistance provided and parking facilities, these aspects should be given priority to formulate the strategy. The factors of satisfaction such as parking facilities, price, location etc are felt less satisfied or neutral by the consumers, due care should be taken in upgrading those factors in order to retain the consumers. Efforts should be taken to reduce the gap between expectation and satisfaction level in case of factors like price, quality, location, brand image etc. This will lead

to arrest the customer attrition.

Conclusion

The Retail market in India is highly competitive due to increase in the number of consumers belonging to middle and higher income class, change in consumption pattern and opening up of economy due to liberalization, privatization and globalization. Against this background the study is attempted to analyze the profile and buying behavior of the consumers and the factors influencing the level of expectation and satisfaction level of the consumers. The findings would enable the organization to frame suitable strategies and enhance the market share.

Books referred:

Kothari, C. R. (1990). ‘Research Methodology Methods and Techniques’, Wishawa Publishers; Second edition.

Philip Kotler and Kevin Lane Keller (2006). ‘Marketing Management’ , Prentice Hall of India Pvt Ltd, Twelfth edition

Stephen Robbins, (1996). ‘ Organizational Behaviors’ Prentice Hall of India Pvt Ltd., Third edition

Dr. D. D. Sharma (2005). ‘Marketing Research’ , Sultan Chand & Sons, Third edition

Websites referred:

www.google.com

web.ebscohost.com

www.spencersretail.com

www.fibre2fashion.com

www.rpgretail.com

www.retailing.com

www.market.com

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Chicago hotels offer an affordable rate for your accommodation needs. Choose from a wide array of hotels within the area of the city.

Whether you are on vacation or business travel in Chicago, you will surely find a good place to stay with so many hotels around that offers great discounts to its guests.

Affinia Chicago
The Affinia Chicago is located in the neighborhood of Streeterville. It is just blocks away from some of the shops and tourist attractions such as the Michigan Avenue Magnificent Mile, Historic Water Tower and Museum of Contemporary Arts.

The Affinia Chicago is a high- rise building, with 29 floors that consists of 215 fully- furnished guestrooms. The guestrooms feature wooden bookcases, antique benches, and sofa sleepers with matching scalloped curtains, combined with intricate bedding sets. In addition, modern amenities like 32- inch TVs, MP3 adapters, wired and wireless Internet access; mini bars and in- room safes are available in all the guestrooms.

Other room amenities:
• Video Games
• CD Player
• Refrigerator
• Coffee Maker
• Hair dryer
• Iron and ironing board

Bathrooms include Aveda bath products, bathrobes and other essentials.

The C-House restaurant offers hotel guests with variety of cuisines and wine. Guests are served with their favorite seafood by the renowned Chef Marcus Samuelson’s staff.

Other hotel amenities are:
• Fitness Center
• Spa Services
• Jet-Set Program for pets
• Bar
• Limo or Car service
• Multilingual staff
• 24- hour front desk

Best Western Grant Park
The Best Western Grant Park is a 9- storey building with 172 guestrooms located in Chicago, Illinois.

Room Amenities include:
• Desk
• Complimentary wireless high-speed Internet
• Complimentary local calls for 30 minutes
• Tub/shower combination
• Heat lamp
• Hair dryer
• Iron and ironing board
• Coffee maker
• In-room safe which can accommodate laptop
• Satellite TV
• Clock radio

Hotel Amenities:
• Seasonal outdoor pool
• Fitness Center
• Fornetto & Mei’s Italian and Chinese restaurant
• Bar
• LaVazza Italian Coffee Bar

Embassy Suites Chicago Downtown Lakefront
The Embassy Suites Chicago Downtown Lakefront is very near the Lake Michigan lakefront. It is a 17- storey property. The blue line trolley station which is just across the hotel provides a convenient way in going to places like the Michigan Avenue shops, Navy Pier and the Tribune Tower.

The 455 guestrooms offer its guests an outstanding view of the lake side. Rooms come with kitchenettes that include microwave oven, refrigerator and coffee maker. Entertainment equipments such as colored TVs and MP3 adapters are provided. A free Internet access is available to keep in touch with the world outside.

Hotel Amenities:
• PJ Clarke’s restaurant
• 511 North Bar
• Indoor pool
• Sauna
• Fitness center
• Spa service

Room Amenities:
• Sofa bed
• Desk
• Flat-panel TV with satellite channels
• Pay movies
• Refrigerator
• Microwave oven
• Coffee and tea maker
• Hair dryer
• Iron and ironing board
• In-room safe
• 24- hour front desk

University Club of Chicago
The University Club of Chicago is a 14 storey building which was established by a group of college alumni. It caters to club members and non members looking for an affordable place to stay for vacation or business travel.

The property is ideal for adventurers or students who want to learn the cultures and traditions of the country with the plenty of galleries and museums in the area while having a relaxing accommodation.

Room Amenities:
• Complimentary high- speed wireless Internet
• Free newspaper
• Alarm clock
• Bath robes
• Cable TV
• Coffee maker
• DVD player
• Direct dial telephone

Hotel Amenities:
• Restaurants
• Art gallery
• Fitness center
• Indoor pool
• Coffee shop
• Bar
• 24- hour front desk

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Silver Tower, a highrise full of premium Chicago condos has opened its doors for interested buyers. These condos are much too well-placed to last for long. In fact, a lot of buyers are expected to close on their fabulous Chicago condos in fall of 2007. The rest of them will be closed by the following spring. That is only a few months away, so if you have any interest at all in owning one of these Chicago condos, act now.

These Chicago condos are located at 303 W. Ohio Street in the River North District, among many other condominium highrises. You will be surrounded by people who understand your way of life-the way of life that only a resident of one of the many luxurious Chicago condos can understand. A way of life you will longer have to merely dream about. It is a step above the rest, a world of sleek luxury, whether you are comfortable inside your building or enjoying a night or day out on the town.

These Chicago condos share the city with some of the best restaurants in the world. If you like Italian, you’ll love Spiaggia. This restaurant isn’t just one of the best Italian eateries in the country, it is one of the best restaurants of any type. For the sushi-lovers who would like a little help from the chef, there is Japonais, in which the chef will tell you what condiment goes with each type, or whether it is best with nothing at all. See what living in one of these Chicago condos can get you? Your life will feel like one long vacation.

If art is your thing, you will enjoy the weekly gallery hop. That is a great idea for a different kind of date, with ready-made conversation pieces. View art from many different types of galleries, from those that feature the work of the masters to those that feature decorative items for the home to those that feature local artists.

But what about the building that houses these fabulous Chicago condos? It’s a gleaming beauty of glass and metal, a giant sculpture that will cause jaws to drop. “You live THERE?” is what you will hear when friends and family from back home come for a visit. This building will be a monument to your success, a sign that you have indeed arrived. Living in one of these beautiful Chicago condos is the ultimate expression of your hard work.

When you return from a day at the office, you will have nothing to worry about once you reach these Chicago condos. Glide your car into your secure, underground parking space and greet your around-the-clock doorman. If you want to work out, you won’t have to go back out into the world to do that, as there is a gym right there in your building with free weights and cardiovascular equipment, storage lockers and a storage room for your bike. If you have a dog, he can use the building’s dog run.

If you like to entertain, you will find it an easy and fun experience at the Silver Tower, because there is a wonderful place for having your friends-a landscaped patio garden with places to barbecue, and a kitchen. Everyone enjoys spending time in Chicago condos.

Choose from different types of layouts, with Chicago condos of one, two or three bedrooms. You can have a residence with a den or without. These Chicago condos are very spacious. They have high ceilings, floor-to-ceiling windows, balconies and terraces with amazing views of the Chicago skyline and lakefront. Bathrooms are simply luxurious with their exquisite fixtures and crema marfil marble tiling, and the kitchen will spoil you with its KitchenAid stainless steel appliance package. Among other things, that includes a refrigerator with an automatic icemaker, multi-cycle under-the-counter dishwasher, self-cleaning gas oven and range with sealed burners, and an over-the-range microwave. You will enjoy stylish hardwood floors in the living room and dining room and painted solid core wood doors and painted millwork throughout.

For more information about these Chicago condos, visit the http://www.bestchicagocondos.com/pre-construction-condos/silver-tower.html

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Chicago is the largest city in the U.S. state of Illinois, and with more than 2.8 million people, the 3rd largest city in the United States. Located on the southwestern shores of Lake Michigan, Chicago is the third-most densely populated major city in the U.S. City of Chicago has many names. It is referred to as the Windy City, Chi Town,Chi City.

Chicago is well known for its wealth of public art, including works by such artistic heavyweights as Marc Chagall, Pablo Picasso, Joan Miró and Magdalena Abakanowicz that are all to be found outdoors. Downtown is the center of Chicago’s cultural, commercial and financial institutions, and home to Grant Park and many of the city’s skyscrapers. Many of the city’s financial institutions are located within a section of downtown called “The Loop”, which is an eight block by five block square of city streets that are encircled by elevated rail tracks.

Chicago attracted an approximate combined 35 million people in 2007 from around the nation and abroad. Upscale shopping along the Magnificent Mile and State Street, thousands of restaurants, as well as Chicago’s eminent architecture, continue to draw tourists. Chicago lays claim to a large number of regional specialties, all of which reflect the city’s ethnic and working class roots. Included among these are its nationally renowned deep-dish pizza, although locally the Chicago-style thin crust is also popular; featuring a thinner than normal crust.

The Chicago metropolitan area is the third-largest media market in North America, after New York City and Los Angeles.Each of the big four U.S. television networks, CBS, ABC, NBC and Fox, directly owns and operates a high-definition television station in Chicago (WBBM, WLS, WMAQ and WFLD, respectively). WGN-TV, which is owned by the Tribune Company, is carried with some programming differences, as “WGN America” on cable TV nationwide and in parts of the Caribbean. The city is also the home of several talk shows, including The Oprah Winfrey Show on WLS-TV. Chicago audio visual prospects make it one of the most important city in US.

Chicago is a major world financial center, with the second largest central business district in the U.S. Manufacturing, printing, publishing and food processing also play major roles in the city’s economy. Several medical products and services companies are headquartered in the Chicago area. With so much to offer, and so economically sound, chicago provides a huge selection of Chicago conference centers. Visitors and locals to Chicago will agree about this fact: The city and surrounding communities are flat as the proverbial pancake.  The prairie landscape shouldn’t hold back those who have lofty ideas for holding a party or other special event.  In this sea-level, altitude-challenged metropolis, there are places that offer a view from the top.

With so much to offer this city stands out as the ideal choice for chicago event space and chicago event planning.

You as an individual or a company can always look for Chicago’s convention, exhibitor and tradeshow entertainment resource guide for corporate groups, convention managers, conference managers, meeting and event planners seeking only Chicago’s top restaurants, venues, ground transportation providers and service providers.

I hope this article gives you a good knowledge about one of the most vibrant cities in the world. The next few articles will give a brief on some other areas of Chicago and also some other US cities.

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Life is full of romantic occasions that are in need of a proper celebration. Birthdays, Valentines Day and anniversaries are just a few special moments that life has to offer. Knowing that these occasions only happen once, why not go about them the right way? Finding the perfect romantic restaurant in the city of Chicago will show your significant other how much you really care. Fortunately, a few Chicago restaurants really stand out in this area and are determined to show you a romantic time during each visit.

What is more romantic than Venice, Italy? Prosecco has precisely embodied the spirit of Venice in their inspiring décor. With their ornate silk draperies, beautifully designed bar, and stunning art pieces, Prosecco is pure eye candy. The crisp white table cloths are all complimented by stunning dark wood chairs. As you sit down to your table, rest assured that the food does indeed match the décor. Cooking in one of the best Chicago restaurants, Chef Sparacino enjoys offering food that represents all of Italy. No matter what part of Italy the food originated in, Chef Sparacino will find a way to get it on the plate. Tasting his food is as joyous as taking a boat ride in the heart of Venice. Not only are you in for a romantic atmosphere, but a romantic food experience as well.

Chicago restaurants can do nothing to compete with the Signature Room at the 95th. Located right near the top of the John Hancock Center, guests can gaze over the light filled city of Chicago as they dine. This restaurant provides everything elegant a couple on the quest for romance could ask for. The food looks like it jumped right off a magazine cover and onto your plate, causing for hesitation to disrupt the beauty. If a dinner just won’t do, this is one of the Chicago restaurants that will accommodate anyone’s schedule. A Sunday morning brunch or lunch will give your romantic partner the chance to sample the best food and views all at the same time. The Signature Room at the 95th also offers a venue for private gatherings of any sort. Come soak up the panoramic views of the city as you entertain your most prestigious guests.

We saved the best for last. Geja’s Café is by far one of the most romantic Chicago restaurants…and it might give any other American restaurant a run for its money. Positioned behind curtained tables, patrons can eat by candlelight. Geja’s doesn’t provide a typical menu…but embraces the romantic side of fondue. As you and your partner dip all sorts of bread, meats, seafood, and fruit into the best fondue in the city, you can’t help but fall in love. There is even a guitar player to serenade you! As anyone knows, a romantic eating experience leads straight to a romantic evening. Begin yours the right way by eating at the most romantic of Chicago restaurants.

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Known as the Windy City, there is usually something always going on in Chicago especially in the spring and summer months. Some of the events that you will want to attend when you visit Chicago include the following.

The Oak Street Beach Summer Festival

The Oak Street Beach Summer Festival has been taking place on Oak Street Beach, just off of Lake Shore Drive, for the past 20 years. This event includes out door “beach” music, volleyball tournaments and food on Oak Street Beach during the last weekend of June of each year. Chicago weather can be very cool throughout most of the year and the summer really gets kicked off during the Oak Street Beach Summer Festival that welcomes summer in.

Venetian Night

The third Saturday in July is reserved for Venetian Night in Chicago. All of the boats in the Lake Michigan Harbor are lit up and sail along the lake front, making a spectacular display. Venetian Night begins in the evening and has been taking place in the city for the past 30 years. At the end of the celebration, there are fireworks.

Lincoln Park Book Fair

The used book fair in Lincoln Park is considered to be one of the biggest book fairs in the country. The Lincoln Park area of Chicago hosts this annual book fair during the last weekend in July of each year. Those who collect rare books or simply love to read, will visit Chicago for this unique event. The Lincoln Park book fair takes place along several blocks in Lincoln Park, including Oak Street.

Greek Festival

The Greek Town area of Chicago is located on Halsted Street between Monroe and Madison Streets in the city of Chicago. The annual Greek Town Festival is a combination of food, music and dancing, all outdoors. Halsted Street is blocked off and the entire block is abuzz with activity and music that takes place the first weekend of August in Chicago.

Blues Festival

Also occurring the first weekend of August in Chicago is the Blues Festival. This is an annual event that takes place in Grant Park and features live Blues acts. Chicago is a town known for music and you can hear some of the best Blues music when you attend the annual Blues Festival in Grant Park.

Taste Of Chicago

The Taste of Chicago takes place every Labor Day weekend in Grant Park, which is one of the larger parks in the city of Chicago. The Taste of Chicago features foods from all of the Chicago restaurants. This event draws a large crowd and actually begins the week before Labor Day weekend and ends on Labor Day. This is an annual event that has changed venues and times throughout the years, but always draws a crowd.

South Side Irish Parade

The Sunday before St. Patrick’s Day is reserved for the South Side Irish Parade. While Chicago, like most other cities, has a St. Patrick’s Day parade where politicians march, most of the action is on Western Avenue the Sunday before St. Patrick’s Day. The South Side Irish Parade has been going strong for the past 70 years and most of the local politicians will march in this parade as well. Although it is not the official St. Patrick’s Day parade, it might as well be as it draws a larger crowd than the traditional parade.

There is plenty to see and do in Chicago. This includes some first class annual events and plenty of fine shopping and dining so do come and visit!

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Chicago, located in the Great lakes’ shore, is also well-known as the windy city. The city of Chicago is gaining more and more popularity these days by being one of the fastest, mounting cities all over the world and includes high standards and lavish lifestyle. This city offers you a wonderful view of outstanding examples of skyscrapers as it is Chicago where the very first skyscraper was built.

Many people recognize this city as the center of numerous historical buildings and theaters. Jazz music and traditional blues are something that is responsible for skyrocketing popularity of this city. People that are interested in visiting some new places, no doubt will be able to explore several things to be done in the wonderful city of Chicago. For couples, this city is really an ideal place where they can spend some pleasant time that they’re waiting for.

Chicago is a great residence for the numerous communities and it’s really an interesting and adventurous idea to gain knowledge about these communities, living in Chicago. All that you need to do first of all is joining the Chicago neighborhood tours as by the help of these tours, you’ll be able to confront a brand new experience that you’ll never forget in your lifetime. This walk tour is truly an extremely entertaining and enjoyable kind of experience for the couples in favorable weather. Enjoying the taste of food available in Chicago is another significant reason behind the popularity of this city. If you’re planning to have your tour throughout the months of summer, you should try enjoying the taste you’ll be offered with at the event, that held in the Great Park. This amazing event is actually an annual collaboration of 60 Chicago restaurants and these entire restaurants of Chicago try to offer their best and the dishes of new kinds to both visitors and residents.

If you’re having a holiday trip in Chicago, then you’ll obviously have a grand opportunity to learn about several new things. This city offers really an awesome environment for the history, science, cultural, and art lover as there is existence of a wide range of museums where you can easily visit and gain knowledge regarding tons of latest things. One of the most infamous and pleasurable things that can be done in Chicago is enjoying the Frank Lloyd Wright Architecture bus tour in the Oak Park which is situated at distance of 15 minutes far from Chicago.

No matter you have fun enjoying in sports or with shopping, this city comprises both of these activities. There are numerous shopping events that are held in the city of Chicago for providing a better convenience to the tourists. If you want to get chilled in Chicago, then don’t miss to go at Funky Buddha Lounge where it’s possible for you to take some great drinks and enjoy hottest music ever before in your life.

Of course, you’ll feel upset to move back to your own town when you’re at the last stage of your trip in Chicago. In fact, if you want to get rid off your entire worries, Chicago is the best holiday destination, especially for you.

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